Why Wild Azalea?

Wild Azalea is rooted in the people and places that shaped me.

Azaleas grew in my grandparents' yard, planted to welcome the hummingbirds my grandmother loved. Some of my earliest memories are connected to that home and the sense of care, belonging, and steadiness I found there.

My grandparents deeply loved each other, and that love reached far beyond their own relationship. It shaped the way our family showed up for one another and created a foundation that extended across generations. Their example influenced my parents, and in turn helped shape the life I have today.

As someone whose life has been shaped by people who chose to love, support, and invest in me, I've always been aware that family is built in many ways. My parents carried forward that same legacy of encouragement, consistency, and unwavering support. Together, my grandparents and parents taught me that while life is rarely easy, we don't have to navigate it alone.

My husband continues that story today. Through every season, he has been a steady source of encouragement and support, reminding me that growth is often possible because of the people who stand beside us and believe in us along the way.

The Appalachian Mountains became one of the places where I felt most at home. Along mountain roads and trails, wild azaleas bloom in unexpected places. They adapt, put down roots, and continue to grow through changing seasons.

Over time, those pieces became connected.

The azaleas in my grandparents' yard remind me of the love that helped build my family. The wild azaleas of Appalachia remind me of resilience, community, and the ways we continue growing through life's changing seasons.

When I created Wild Azalea, I wanted to build something rooted in those same values. A place where people could find support, connection, and community through life's many seasons.

Today, that vision continues to grow.

What began as one therapist is becoming a village, built by women who understand the realities of caregiving, motherhood, partnership, family, grief, growth, and change.

And we're just getting started.